About us

The efficient healthcare management platform, MEDiadd, has been developed by Porib Gestión Eficiente de la Salud. MEDiadd is an innovative healthcare company brought to you by Porib (Pharmaeconomics & Outcomes Research Iberia) and Antonio Morrajas, MEDiadd CEO.

Porib Gestión Eficiente de la Salud has also developed MEDiadd  in conjunction with a technological partner, the IRTIC robotic institute at Valencia University, and financial backing from IVACE (Instituto Valenciano de Competitividad Empresarial).



Equipo MEDiadd

MEDiadd is a multidisciplinary team of professionals committed to efficiency and quality, including experts in technology, healthcare economics, innovation and enterprise.

Eric Grossat
Chief Growth Officer
Ana Martinez Arroyo
Health Outcomes Specialist
Antonio Morrajas
CEO & Founder
Miguel Ángel Casado
Scientific Director & Founder
David Plumed
Vicente Gil
Sandra Agudo
Irene Rios
Biostatistician Researcher
Luzmerc Pérez
Health Economics Researcher

Corporate values

  • Make technological progress available for responsible healthcare 
  • Ensure equal access for all people to innovative healthcare and treatment de tos
  • Guarantee the sustainability of the public health system de